Insights
Notes from building the things we build.
Practical writing about software decisions that cost real money — aimed at the people who have to make them, not at other engineers.
- 5 min readStrategyBespoke software
Buy, build, or bend: how to decide without wasting a year
Most businesses reach for off-the-shelf first and bespoke last. That order is right — but the test people use to move between them is usually wrong, and it costs them a year.
Read the article - 5 min readIntegrationEngineering
The integration that doesn't exist
Every integration marketplace has a catalogue, and every catalogue has an edge. The systems businesses most need connected are the ones sitting just past it.
Read the article - 5 min readApplied AIEngineering
Getting an AI to answer is the easy ten per cent
A language model replying convincingly to a customer takes an afternoon. Everything that stops it embarrassing you in production takes rather longer — and that's the part you're actually buying.
Read the article